The way that Splunk organizes machine data is by grouping it into events and then categorizing and summarizing those events.

FORBES: Splunk's Godfrey Sullivan on Overcoming Barriers to Operational Intelligence

You have a huge grouping of consumer data, so you can micro-target messages to common groups, finding pleasure points and anger points on issues.

NEWYORKER: On the Bus

Today nearly every data vendor and many government sources, like courts and motor vehicle agencies, offer data that can be sorted automatically, freeing Reed's engineers to focus on grouping by subject relevance according to the company's proprietary taxonomy.

FORBES: Search and Ye Shall Find

And they could not understand "why grouping of payments in bands for one, but not the other, presents data-protection or breach-of-confidence issues", as the BBC had insisted.

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