During her time in marketing, she collaborated with IT departments in developing data-driven marketing strategies, and implementing sophisticated customer relationship marketing (CRM) and business intelligence systems.

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Data-driven marketing is certainly on the lips of all marketers these days, and her views and lessons and challenges, she says, apply to all companies, whether they sell shoes or business services.

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They need to use data-driven marketing insights to empower employees, so then these employees can elevate the customer experience and treat shoppers the way they want to be treated: as individuals with unique buying behaviors and preferences.

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International Speedway Corporation (ISC) has proven how data-driven integrated marketing management (IMM) can increase ROI by improving performance across multiple business functions.

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The inextricable shift to digital marketing channels by both consumers and marketers will continue to drive the need for data-driven, personalized marketing platforms like Neolane.

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Domo is a data-driven company, so it would make sense that data drives its marketing too.

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Unfortunately, the data-driven nature of the web and marketing exacerbates the pressure for metrics.

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Powered by customer-driven brands and data-driven insights, CMOs can now combine the art and science of marketing into better performance and greater accountability than ever before.

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