The unsettling estimates driving the latest controversy about Pentagon weapons costs result in large part from unknowable inflation rates, lack of contextual data, arbitrary counting rules and neglect of mitigating factors.
As so often with data, it is the simple business of counting things and keeping consistent, accurate records that turns out to be where the glitches occur.
SceneTap has installed an entire infrastructure of cameras in each of its participating bars, utilizing cutting-edge facial detection and "people-counting" technologies to automatically collect and provide data on the venue's customers.
Even though the use of personal shopping data might raise privacy concerns among some consumers, retailers are counting on most people accepting the trade-off if it means they get a better price for a product they want.
Rather than back away from the traffic data that got it in trouble in the Netherlands, TomTom is counting on it to increase loyalty among existing customers and lure new consumers to its products.
Even given all that traffic counting, Tancer says he can't use his outsized data collection to answer one major question: the outcome of November's election.