Recognizing that simply publishing snapshots of government information is not enough to make it open, we need to improve the quality, accessibility, timeliness, and usability of our data and content through well-defined standards that include the use of machine-readable formats such as web APIs and common metadata tagging schemas.

WHITEHOUSE: Digital Government

McGrane thinks the future of monetization is in creating industry-wide standards for how access to feeds is accounted for and how user interaction data is passed back to the content provider.

FORBES: For Real Content Monetization We Need Industry Standard, Two-Way APIs, And Fast