Are your marketers uncovering emerging opportunities to leverage for future business growth, or are they lost in a sea of consumer, channel, competitive, technology and trend data?

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While Fibre Channel storage networking technology offers up to 16 Gbps data rates low cost, high speed Ethernet connectivity is raising its head.

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And new innovations such as printed circuit technology and the white space radio spectrum (transmitting data over unused TV channel airwaves as we switch from analogue to digital TV) are all helping to create a world where everything can talk to everything else, and everything to us.

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Along with creating this omni-channel experience for customers, the company can also utilize technology in order to capture new data about its customers through embedding analytics into the site and applications.

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