At the core of Robinhood is a sophisticated Big Data back-end, which is based on lots of algorithms.

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Buycott is still working on adding new data to its back end and fine-tuning its information on corporate ownership structures.

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The back end data is there, and the simulations are completely automated.

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Once companies start rebuilding their back-end data centers other changes become possible.

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For example, the company is in the process of acquiring Sterling Commerce, which allows businesses to connect to each other's back-end data for things like billing, inventory and trucking capacity.

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According to Korten, this provides business opportunities for independent developers and SAP partners: adapters that connect 3rd-party medical server applications and databases to the SAP Mobility middleware, or other mHealth apps that rely on SAP Mobility middleware to tie into multiple back-end data sources.

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Connecting to back-end systems to integrate existing enterprise data into the workflow becomes critical.

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Storing data in the cloud is becoming hugely popular not just for consumers who use it to keep photographs and other personal data safe but for businesses which are increasingly using cloud services to offer back-end processing power.

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The majority of business data may end up being generated by these billions and billions of Internet-enabled devices of all types, sending back huge amounts of data to corporate servers or the cloud.

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