Results of data analysis are more accurate since all copies of data are visible.

FORBES: Best Practices For Managing Big Data

Results from our analysis of proprietary survey data show that the Web 2.0 use of these companies is significantly improving their reported performance.

FORBES: McKinsey Adds Insight About Social Media ROI

To illustrate the link, the researchers mapped the results of a 10-year analysis of the data showing an average lag of one month between antibiotic use and parallel surges and declines in ampicillin-resistant Escherichia coli.

FORBES: Private Physicians Drive Up Antibiotic Resistance, Helped Along By Patients

It is possible, I suppose, to launch Big Data analysis with no stories, and to be on the outlook for analytical results that support two apparently conflicting ones.

FORBES: Meeting the Big Data challenge: DON'T be objective

Chunzai Wang of the National Oceanic and Atmospheric Administration has performed a very interesting data-based analysis of Atlantic hurricane tracks showing that increasing the area of warm water results in a significant lowering of the likelihood that a storm will strike the U.S., something that should happen with continued oceanic warming.

FORBES: For Al Gore, The Lack Of Any Increase In Hurricanes Related To Global Warming Is An Inconvenient Truth

While an analysis of the most recent data in the CDC Mortality Database from 1999 to 2005 yields some obvious results ( Wyoming and Montana make the list of those states with the most cold-related deaths, for example), it also turns up some surprises, such as New Mexico and the District of Columbia.

FORBES: Magazine Article

As with any statistical analysis, the results are only as good as the model, the experimental design and the data.

ECONOMIST: Climate change (I)