SiliconANGLE has reported that the advertising business on the mobile and social side is in transition due to innovations in big data (Hadoop) and software-led infrastructure (like Flash Memory).
Analytic software is in an interesting period of transition, as Web-based business creates monster amounts of data that companies want to sift in all kinds of ways, hoping to manage tighter and predict the future more accurately.
Techniques developed to deal with interlinked, heterogenous data acquired by massive web companies will be our main tools as the rest of us transition to digital-native operation.