The project draws on expertise in speech recognition and in computer vision - ways of capturing visual data - which have been a strength of Cambridge and the Toshiba lab in particular.
While much of the current buzz in tech is focused on small high definition displays found in tablets, smartphones and smart watches, one analyst believes there is untapped demand for the tech giant's vision - not least because of all the data generated by the other gadgets.
The powerful processor can output image data in 14-bit RAW format, giving advanced users total freedom to express their creative vision throughout the shooting and post-production processes.
This will help SPH - which owns large stakes in Singapore Cable Vision and cellular phone company M1 - deliver multi-media content to PCs and bring data to handheld devices like Palm Pilots and third-generation mobile phones.