The data-mining software is partly based on a model the SEC developed to trawl through hedge fund returns for signs of Bernard Madoff-style chicanery.

CNN: SEC to roll out 'RoboCop' against fraud

As a result, they can do what-if analysis, model data, and run sophisticated data mining and forecasting algorithms that return answers within minutes, enabling them to fine-tune and refine their offers and service bundles to accurately reflect the needs of their subscribers.

FORBES: Big Data: A Picture Is Worth A Thousand Words