Here, Russo said he wants to make finding all the data a pre-assessment activity.

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"Coupled with recent genetic data, our finding indicates that the Atlantic population -- and perhaps the world population -- are connected and may constitute a single population, " Skomal said.

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One of the four, dubbed KOI 172.02, is a mere 1.5 times the size of the Earth and around a star like our own Sun - perhaps as near as the current data allow to finding an "Earth 2.0".

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You have a huge grouping of consumer data, so you can micro-target messages to common groups, finding pleasure points and anger points on issues.

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For those who really want to keep track of their socks, the app also produces a range of data - checking how black they are, offering to replace worn-out socks and even finding a close match for socks whose partners have gone astray.

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Catch-all services like Spotify and Rhapsody make finding specific recordings hard, thanks to sloppy meta data and limited catalogs, and can frustrate the inquiring listener and overwhelm the newcomer.

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On the subject of finding cars with the best mileage, though the EPA issues industry-accepted fuel-efficiency data, we must add that the agency has come under fire in recent years for conducting mileage tests that don't approximate typical driving.

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While investigators pore over tomes of paperwork to ferret out the possibly inside provenance of information about ImClone--which had already plunged the stock ten points when Martha finally sold--the rest of the world is left to contemplate the baffling challenge of finding any shred of actionable data about a company that cannot be deemed an inside tip.

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