In the mad dash for social media excellence, we jump at the next new shiny object or get talking into spending valuable budget on something we yet do not understand.

FORBES: Social Media Marketing: Be Careful What You Wish For, You Just May Get It

There is always the potential for a player's name to be lifted by a startling performance Texas wide receiver Marquise Goodwin, who competed in the long jump at the 2012 Olympics, ran a blistering 4.27 in the 40 yard dash on Sunday.

WSJ: NFL Combine: Football Is Back! (Wait: Already?)��Jason Gay