Dannon USA, a unit of Groupe Danone of Paris, turned to consumers in August 2003.
Brace for plugs on 7 million packages of Dannon yogurt and a back-to-school promo at Wal-Mart.
The other losers besides Budweiser were Kia, Dannon, Teleflora, Best Buy and Century 21.
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Dannon will stop claiming that Activia relieves irregularity and that DanActive helps people avoid catching colds or the flu.
Dannon has done its share to brilliantly entice and inspire US consumers to eat Greek yogurt with innovative and delicious products.
Patricia Pirro-Feldberg, director of market research at Dannon in White Plains, New York, needed a quick read on what features were must-haves.
Dannon, for one, found success in pioneering the probiotic yogurt segment in 2006 with Activia, staking first claim to digestive well-being benefits.
Nutricia is a unit of the international food giant Danone (Dannon in the United States), for which Wurtman is also a consultant.
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Brace for plugs on 7 million packages of Dannon yogurt and a back-to-school promo at Wal-Mart (nyse: WMT - news - people ).
Dixon contends that by forcing prices down with Dannon, it puts margin pressure on all brands, which could eventually hurt Coke because it isn't the lowest-cost producer.
Dannon worked to increase its retail real estate and reinforce its probiotics yogurt primacy by line extending, introducing additional products like smoothies and dessert under the Activia banners.
The latest loser is the French multinational Danone, maker of Dannon yogurt, which recently withdrew its application for yogurt health claims that it had been making for years.
Quickly ringing up millions in sales, Dannon soon found itself angling for shelf space with a probiotic entry called YoPlus, from its chief competitor, General Mills' Yoplait, and others followed.
Many of these commercial and productive activities are new, opened by community members who lost their factory jobs, while, paradoxically, multinational companies such as Avon and Dannon realize new markets in these same neighborhoods.
For example, the Dannon Company recently agreed to settle charges by the Federal Trade Commission that the company made deceptive and exaggerated claims about the health benefits of its Activia yogurt and DanActive dairy drink.
While Coke may be able to differentiate Dasani because it adds minerals to improve the taste, Dixon questions its recently adopted three-tier water strategy, which puts Evian as the premier brand, Dasani at the mid-level, and Dannon at the bottom.
For example, late last fall, Stonyfield Farm, a division of Dannon that makes organic diary products and is actively engaged in a range of anti-technology agricultural campaigns, ran a blog post demonizing the provision that its opponents now claim was written in the dead of night and slipped into the measure.
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