Educational services such as teaching yoga, ballroom dancing or how to take the SATs are attractive, too.

FORBES: Magazine Article

The target is women who spend time in their bare feet doing yoga, Pilates and dancing.

FORBES: Nike Expanding the Sport of Dance one Step at a Time

She's also looking to expand the Summer Streets program, which shut down a 7-mile swath of Manhattan roadways to traffic on three Saturdays this summer, so New Yorkers could do yoga, take salsa dancing classes or just drink in the car-free cityscape.

FORBES: Companies, People, Ideas