For example, the company recently launched a promotion for the upcoming film You Again that enters users into a sweepstakes when they check in to shows like Glee or Dancing with the Stars and interacts with the ads through Philo's app.

FORBES: Magazine Article

Early ads showed a silver-haired couple dancing.

FORBES: Technology

The only people dancing for joy about owning a Windows computer seem to be in those Surface Pro TV ads.

CNN: Is Apple losing its cool?

"Many people think of Internet advertising as an intrusive, interruptive experience, with dancing aliens jumping across the screen and perpetual pop-up windows, " Moloney says, adding that Scottrade favors ads that provide information that is meaningful to customers, such as a real-time stock chart it offers through an ad on Yahoo.

FORBES: Magazine Article