What better way to steal the thunder from your rivals than by making a huge song and dance about it?
Like Apple at its iPhone 5 launch last year, Samsung made a song and dance about new camera capabilities on Thursday night.
Hubris, however, has been followed by nemesis rather too often in this field for anybody to be making a song and dance about things.
"In fairness it's an innocent mistake, the players were told out on the field and we're certainly not going to make a song and dance about it, " said Newcastle director of rugby Steve Bates.
One thing's certain: the small players just don't have the money to market their devices over there, whereas Samsung and LG got to get local pop groups to sing and dance about their phones Gangnam style .
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But introducing the Chicago cast because they night was "not gay enough", or treating the audience to a song and dance routine about the films in which actresses have exposed their breasts, led to a lot of awkward silence.
Mr Galili knew nothing about dance until he was in his early 20s.
That pop music, even in its saddest form, makes you want to get up and dance speaks volumes about it.
Dance is all about balance, technique, strength, practice and self expression.
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Take a break from the usual streaming (Hulu, Amazon, Netflix, YouTube) and enjoy some free on-demand video and content about dance, opera, music, art and more on the The Space, a site from the Arts Council England and the BBC.
The three works from 1989 to 2000 that make up one bill and the two from the past two years, which constitute the other, have an overriding similarity and monotony that say more about stunts and posturing than about dance theater, music-inspired or otherwise.
's, is about the dance moves unique to the music as well as the music itself.
He likens his food obsession to what he loves about electronic dance music and the various components it incorporates.
Up to 48 kids recreate the dances displayed on a large screen, while sensors in the wireless dance platforms record data about how well they are doing.
Mr. Villella addresses the subject cautiously, but he's open about the fact that from his first year in Miami, he knew it would be a challenge to convince the board that a dance company should be about the dancers.
What the queen herself made of this elaborate dance, or what she feels about Mr McGuinness, nobody is saying.
"Every week when I was making the album, I was reading articles about the demise of dance music - and obviously that affects you somewhat, " he told BBC World Service's The Ticket programme.
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You can take in a movie at the Deco-style Cathay Theatre, completed in the early 1930s, which has a neon-lit spire towering over its marquee, or dance in the ballroom of the Paramount dance hall, which opened at about the same time.
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Plenty here shrug off the debate entirely and say a high school dance is nothing to make a fuss about.
From that first transaction, when shells were the reserve currency, to about 1995AD, the marketplace dance was performed zillions of times with little variation.
ABSTRACT:DANCING about the Alvin Ailey American Dance Theatre.
We may not always think about the importance of music or dance or laughter to the life of this nation, but who would want to imagine America without it?
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We would sit in their sun room and chat about everything from rations to folkloric dance, and I couldn't bear the thought of not being able to pay my bill.
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This year, the budget dance is unfolding against a backdrop of questions about whether the city may have to find billions of dollars for retroactive raises if new labor agreements are reached.
Dance teacher Kim Hodge told BBC Three Counties Radio more about the show and what they are looking for.
Deborah DuBowy, who founded Words on Dance in 1994, had been talking to Mr. Villella about making an appearance for more than a year.
They talked about the girls they had come across on the dance floor, one in particular, well known to them both, the others strangers.
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