Panish told jurors it would be up to them to decide any possible damage award to Jackson's mother and children.

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In addition to that past damage award, the jury also granted a reasonable royalty rate of 3.5% on the search-advertising revenue of infringing firms.

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Professor ANNE JOSEPH (University of California-Berkeley): Wal-Mart will face exceptional pressure from the stock market and from others to settle and not to actually have it play out to completion with an actual damage award coming out of the federal court system.

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