The DAA does not require companies to honor DNT signals fixed by the browser manufacturers and set by them in browsers.

FORBES: Microsoft Is Losing In A Bitter Battle To Protect Internet Users' Privacy

At one point the group began humming the thunderous base line to the White Stripes' anthem "Seven Nation Army, " and Reed joined right in, DAA-da-da-da-da-DAAA-da.

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Specifically, it is not a DAA Principle or in any way a requirement under the DAA Program to honor a DNT signal that is automatically set in IE10 or any other browser.

FORBES: Microsoft Is Losing In A Bitter Battle To Protect Internet Users' Privacy

Allowing browser manufacturers to determine the kinds of information users receive could negatively impact the vast consumer benefits and Internet experiences delivered by DAA participants and millions of other Web sites that consumers value.

FORBES: Microsoft Is Losing In A Bitter Battle To Protect Internet Users' Privacy