Yet Peter Ride, of digital arts development agency DA2, doubts mainstream companies will ever fully explore the possibilities of interactive theatre.

BBC: Interactive arts: You, the audience, decide

They stopped developing DLC for DA2 because no one was buying it, which was due to few people having any interest in going back to play it again.

FORBES: EA's Banning Issue Addressed, But Questions Remain - And Not Just For EA

Mainly because they are just not selling, but also because some outlets ended up offering full refunds for both DA2 and ME3 on the basis that the former was broken, due to the bugs.

FORBES: EA's Banning Issue Addressed, But Questions Remain - And Not Just For EA

As well as developing online films, in which the viewer unravels the story by navigating around mock-websites, DA2 has worked with Blast Theory, a company branded "theatre renegades" in 1998 for holding raffles and kidnapping the winners.

BBC: Interactive arts: You, the audience, decide