The 2-D film can act as counter programming to the bigger films slated to hit theaters in the coming weeks like Green Lantern and the third Transformers movie.
Developers can also break apart some applications, like Gmail, to easily change look and layout on different tablets (think of it as a marriage of programming in modules and graphic templates.) There is a good 3-D capability, so scrolling YouTube galleries, looking at album art or turning the pages of ebooks looks good.
Then some programming genius decides to put Miles Davis on the show during his 1982 comeback tour (he'd been in self-seclusion, nursing his addictions for a few years).