Will D-Wade convert Li-Ning shoes and apparel into must haves for American and Chinese consumers?

FORBES: Bling-Bling for Li-Ning Shoes as D-Wade Laces 'Em Up

No amount of caution or stat-supported skepticism or even a thud to LeBron and D-Wade can cool the crush.

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But with D-Wade on-board, there is no question that Li-Ning has become quite serious about increasing their footprint within the marketplace for basketball shoes and apparel.

FORBES: Bling-Bling for Li-Ning Shoes as D-Wade Laces 'Em Up

Dirk will never be a corporate pitchman the likes of LeBron or D-Wade, but he will see his marketability increase as he is now and forever a champion and a leader.

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So in comes D-Wade stage left.

FORBES: Bling-Bling for Li-Ning Shoes as D-Wade Laces 'Em Up