While the consumer may be unaware of how much security and privacy risk many open and sharing apps and devices involve, enterprise CIOs are very aware and very concerned with the exploding security risks of the Cyber-war Era where social media sharing is cavalierly promoted as riskless.
If one quarter of enterprises are engaging in this type of activity we have truly entered a new era of cyber defense that will entail the creation of new services and products to feed the demand: products that focus on identifying attack methodologies and thwarting them.