They may source multiple CXM components from one vendor, and then augment with best-of-breed solutions.
FORBES: The Emergence of CXM Solutions
It is very early in the evolution of these CXM tools.
Today, many of the vendors packaging CXM solutions are adapting or extending the tools they already have to drive more of the overall experience, and for some the label CXM will be a re-packaging of their existing solution and strategy.
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