Five years later Alloy sold a concept called Pretty Little Liars--something of a Desperate Housewives for teens--to the CW for a television series and to HarperCollins for a book.
Given this highly visible and forward-leaning public position on a CW ban, it was nearly inconceivable in 1987 that the United States government could actually change its mind.
The final episode of the CW's brand-establishing soap delivered 1.5 million viewers and a 0.8 rating among adults 18-49, the show's best performance this season.
In a move to redirect what seemed a sinking ship a year ago, CW Entertainment Chief Dawn Ostroff honed in on the advertiser-beloved but notoriously fickle young female demographic.
It may be no coincidence that this year's success stories are genre shows, like the post-apocalyptic "Revolution" and the post-apocalyptic "Walking Dead, " or even The CW's "Arrow, " about a brooding, hooded superhero.
Once a mishmash of sweaty wrestling matches, urban-themed comedies and sappy family dramas, the CW is now home to programming about pretty young things for pretty young things.
This may not be a huge demo rating for the network, but "Arrow" marks The CW's most-watched series debut in total viewers since "The Vampire Diaries" in 2009.
On the other, as the public and Congress are encouraged to believe a comprehensive CW accord is imminent, pressure will inevitably grow to dispense with the vitally needed, long-term program for modernizing the U.S. chemical retaliatory stockpile as obsolete munitions are phased out.
But for the ailing CW--on average, only 2.5 million viewers tuned in this past season, down 21% from a year before, fueling rumors about corporate parents Warner Bros. and CBS plotting to fold it--charming an audience of close to 5 million gives executives cause to celebrate.
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