Rather we see images of cut throat competition and a boundless desire to create a competitive edge, any way, any how.

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The problem, though, is that once the product hits the market, nothing prevents another company from doing exactly the same thing, and then another, and another, until the TV industry becomes crowded with companies pitting against each other in a cut throat competition that eliminates industry profitability.

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The surge in use in April can be attributed to the cut-throat competition in the internet access market.

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China Mobile and Unicom compete nationally, but the government has licensed only two operators, believing that the cut-throat competition of markets such as Hong Kong's impedes network development.

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Which will drive more demand for cheaper hardware, dooming the manufacturers to a feedback loop of smaller margins and cut-throat competition as they continue to gift Google with millions active users.

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That will alleviate competition in a notoriously cut-throat business, and perhaps even create some local monopolies.

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The importance of fun, team building competition has been more effective than the sometimes cut throat side of big ticket prizes.

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But competition in the retail market is becoming ever more cut-throat.

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Like sellers of books, films and music, Game has been hurt by competition from online retailers such as Amazon as well as from Britain's cut-throat supermarkets, which have started stocking a small selection of the bestselling video games, often using them as loss-leaders to entice shoppers.

ECONOMIST: Media retailing