"I'd buy half a loaf of bread, cut the inside of the bread, and put the camera in there, " Magubane says.

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Make a cut on the top of the bread from point to point, and bake for 30-35 minutes or until the bread is nicely browned and there is a hollow sound when the loaf is tapped on the bottom.

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The room rapidly filled with cheese, and then with sandwiches, as the bread and cheese were cut and assembled.

NEWYORKER: A Tiny Feast

After halving the baguette lengthwise, cut it crosswise into quarters, to produce eight bread segments.

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Some bread-and-butter apps have made the launch week cut as well, such as Facebook and Twitter.

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Lieberman says the rules could cover thousands of items in each store, going beyond just the prepared foods case and extending to cut fruit, bakery items like pies and loaves of bread and other store items that aren't already packaged and labeled.

WSJ: FDA head says menu labeling 'thorny' issue