In New York, at the 20 media magazines that include Variety, Tad S. Smith, the unit's president, cut head count 16%, saved printing costs by slightly trimming the paper size and tightened circulation by cutting out unnecessary freebies to advertisers and his colleagues at Reed.

FORBES: Double Dutch No Longer

Paper is cheap, handy, portable, replaceable, changeable, and you can cut it into any size or shape you want.

FORBES: PowerPoint Is NOT a TelePrompTer