Finish with the third layer, cut side down, and frost the sides and top of the cake.

NPR: Recipe: Devil's Food White-Out Cake

This aim, and the desire to make sure that the agencies are on their side, will mean that companies cut down on the number of agencies that they use.

ECONOMIST: Promoting brands

The trick: cut lengthwise down the root and make sure each piece has a bit of the side roots.

WSJ: In the Garden, Divide and Multiply: Weekend Gardener

Leicester just about kept Miles Benjamin out, and their resilience was rewarded when Flood cut the gap to one point during first-half injury-time despite his side being down to 14 men with Jordan Crane in the sin-bin.

BBC: Worcester 17-19 Leicester

Last year Wolves boss Mark McGhee was so unimpressed with his side's lacklustre efforts on the park that he asked the players to cut their drinking down.

BBC: News | Football | Football's drink problem

Now new computer-guided systems cut down on collateral damage by molding the radiation beam to the precise contours of the prostate, reducing side effects and boosting cure rates.

FORBES: On The Cover/Top Stories

The game took a crucial twist right on half-time when Lampard put Chelsea back in front from the spot after Yuri Zhirkov was brought down by James Collins - and there was no way back for Villa as Ancelotti's side cut loose after the interval.

BBC: Chelsea 7-1 Aston Villa