To date, series like Weeds, Dexter and Californication have helped the network cut through in a crowded television environment and attract more than 18 million subscribers.

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Ms Gillard has promised a 30% tax on iron ore and coal mining companies' profits, a tax on major polluters to help cut carbon emissions by 5% in 10 years and a broadband network for rural areas.

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Many are cut-rate versions of Akamai, offering access to a much smaller global network in exchange for slightly less money.

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Both projects suggest a future in which audiences might cut out the middleman, supporting artists online, free of network demands.

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Previously, Facebook expected to profit from the sale of virtual goods in mobile games, much like how it takes a cut of such sales from desktop games that run atop the social network.

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