The company maintains detailed customer-level data, which it uses to tailor its marketing communications and make customized product recommendations.

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The above assumes an increased focus on Chinese markets in terms of a more customized product offering, and media and advertising assuming no changes in the government policy.

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If you are in e-commerce, invest in customized product recommendations.

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The startup plans to sell its first Nest product customized for an international market before the end of the year.

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They also pay WePay development fees for creating a customized version of the product.

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How big is this market, given the artisan, customized work necessary for each product?

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As newspapers add online discovery shopping to the mix, consumers can explore local shopping opportunities and deals through relevant advertising, and create customized shopping lists and curated product and deal collections via tablet, smartphone and Web.

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However, for most product strategists and marketers today, there is little rationale to invest in customized BlackBerry experiences.

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Perik's target profit margin is the same for the assessment business as for test prep, 20% after tax. (Test prep accounts for 70% of the company's revenues, K--12 the rest.) His risky strategy: Instead of emphasizing customized assessment tests for particular school districts, he plans to deliver a more generic product.

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