He sees Personal Capital providing a transparent, high-quality, mass-customized service for these investors and moving past the paternal, craftsman-like approach of a full-service brokerage or the assembly-line mentality of mutual funds.

FORBES: Personal Capital Is More Than Mint For Rich People

It will offer marketers mass reach with a customized, close-up intimacy they never had before.

FORBES: The Killer Ad Machine

While this may cost more than a generic, mass produced hearing aid, a customized fit with both comfort and functionality is now possible.

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