Setting up can take hours, though, depending on the level of customisation you desire.
To succeed in mass customisation, firms must change more than just the order in which things are assembled.
There is a danger that mass customisation becomes so popular that it detracts customers from more profitable sales.
But Dell also shows that when you get mass customisation to work, some remarkable things start to happen.
This enables complete customisation of audio playback, uniquely catered to suit individual tastes.
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An important part of Dell's success has been that along with its direct-sales model it offers a customisation service.
But soon this game too will change, spurred by changing production technology and by the Internet's promotion of customisation.
Speed and good communications are thus essential if mass customisation is to work.
What Ford and Microsoft propose is merely a customisation of the stock pipeline.
Such limited customisation encourages a build-to-order model, without the need for a supply chain drowned by a huge number of parts.
They may argue that the use of price-customisation software by sellers amounts to tacit collusion to overcharge particular groups of buyers.
Mass production could, in short, give way to mass customisation for all kinds of products, from shoes to spectacles to kitchenware.
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"They think it opens doors for customisation, so that you can take a piece and change it just for you, " she said.
Some firms are developing the link between one-to-one marketing and mass customisation.
Ubuntu offers compelling customisation options for partner apps, content and services.
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The ability to share data about customers, and to take an aggregated mass-customisation approach, is growing fast, though constrained by the need to reassure consumers over privacy.
The internet has greatly increased the possibilities for mass customisation.
Meanwhile, Nokia has also changed its tune on customisation.
There is a level of customisation on the look and feel that manufactures can apply (such as the TouchWiz UI from Samsung and SenseUI from HTC) but these do not have a material impact on the software or ecosystem the handset ties into.
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The board's turntable unit has a carbon fibre finish and integrated RGB controlled LED lighting system in order to bring additional style and complete customisation to the table - a design which has quickly become a focal point of the festival following recent pictures being leaked via Twitter.
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