General Mills is one of the most ethical companies I know, and its reputation of earning the trust of its customers is paramount.

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"We would like to apologise for the inconvenience this has caused however the safety of our customers is of paramount importance and we will not operate from Belfast International Airport's main runway until the resurfacing has finished, " the company added.

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Nottingham City Transport (NCT) has apologised and said its customers' safety was of paramount importance.

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"It is paramount that Ulster Bank communicates openly with its customers and takes the hassle of redress away from its customers, " she said.

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In an increasingly connected society, the gap between the experience you want customers to have and what they walk away with now and over the course of the lifecycle is paramount.

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