Companies must constantly nurture and actively manage their brands at the speed customers form opinions about them.
"We look at it as a business opportunity to find new customers and form new relationships with retailers, " said Siriano, the youngest designer to win "Project Runway" or land on Crain's 40 Under 40 list.
Some airlines try to pass higher fuel costs on to their customers in the form of a fuel surcharge.
The losing defendants, of course, would have to pass their losses on to customers in the form of higher prices.
Now they are starting to pass their funding costs on to their customers in the form of higher borrowing rates.
Since costs of online delivery are cheaper than DVD shipments, Neflix is passing on some of the cost advantage to customers in the form of a lower subscription fee.
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And then there's the quasi-tax that Georgia's government has imposed on its utility customers in the form of early rate increases to help the utility avoid invoking the loan guarantee.
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However, if costs are passed on to customers in the form of higher prices for coffee beverages at stores, we believe it may impact our forecasts for average spend per customer visit.
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Financial penalties are considered ineffective, since companies can simply pay a fine and then pass the cost on to their customers in the form of higher prices, with little impact on corporate behaviour.
Hence, if an oil delivery business can capture 100% of the business in a particular neighborhood, it will have lower costs than competitors and may choose to pass those lower costs on to customers in the form of lower prices that helps it close delivery deals with more homes in a neighborhood.
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At the newsstand out front of the corner candy store, ten times more customers bought the Racing Form than the Yiddish daily, the Forvertz.
In traditional retail, the closest example of this kind of effort is at independent running stores where customers come together to form running clubs and train for races.
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Burnside Telecom in the UK has come up with a solution for at least some customers, in the form of the Desktop Mobile Pathfinder, a box that connects to your landline and holds your cellphone's SIM card.
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Customers use those clues to form opinions of those people, even in the absence of direct contact with them.
The form also instructs customers to ask someone else to trace their foot over socks that they'll wear with the boots.
Sony, meanwhile, will automatically issue checks, while Google will direct customers to an online submission form where they can file a claim.
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Until now, merchants who accept credit cards have been prohibited by their card agreements from offering discounts based on the form in which customers pay.
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Payment services like Google and Amazon take a small cut of the transaction, but they allow customers to skip all the form fields simply by entering a password.
In one definition, a number of experts push the view that there needs to be a new perspective on how we view and interact with customers, a new social form of customer relationship management.
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That also means letting customers define their interactions, and form robust subgroups around those interests, rather than have them just be on topics that MySpace specifies.
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By replacing expensive fuel oil with inexpensive gas, OsComp claims it can provide customers with a payback in the form of fuel-cost savings in a few months.
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Enterprise executives are not just enduring this evolution in communication, but many are embracing and proactively seeking ways to use these social applications to form connections with their customers and their employees.
Delighted customers revel in positive retailer interactions, form a bond of trust between themselves and the retailer, and can communicate their satisfaction to others.
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This service ComcastCares would take any form of service request from customers online and respond through the efforts of a team of customer service representatives.
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Walton decided to use a form of aromatherapy to attract customers.
It lamented the presence of cash machines in casinos, where long queues form at midnight, as customers wait to withdraw the next day's ration of cash.
Social media builds brand awareness in ways that no other form of media can and reaches customers who would be otherwise unreachable.
"Business class customers are looking for innovative, consumer-like form factors for their business PCs, " said Bob O'Donnell, program vice president, Clients and Displays, IDC.
Samsung ATIV smart PC offers customers the blend of PC capability with the convenient tablet form factor.
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"Ensuring that your checkout process and, more important, the credit card form are well-secured will guarantee your customers feel safe when transmitting their information, " says Pat Kaeowichien, director of information technology for Magnetic, a Tampa-based Web-development firm.
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