Via AdMash, they are using their customers as unpaid focus group members.
FORBES: Amazon Unveils Ad-Supported Kindle eBook Reader For $114
Lincoln is hoping to tap a niche in China where customers buy luxury products for their own personal experience, rather than for reasons of status, and plans to offer tailored services to customers as well as focus on technology and offering unique products.
The company has done the right thing by not rushing into the next generation 4G network, Long Term Evolution as they focus on improving services to customers so as to avoid any network related issues due to high data usage.
Social networks that hope to attract and retain customers need to focus not just on the direct interactions with those customers, as MySpace has indicated it will do, by making its network a forum for sending out information on music, videos and celebrity gossip.
FORBES: Why Facebook Beat MySpace, and Why MySpace's Revised Strategy will Probably Fail
Raj, a professor at Bentley Business School, makes a compelling case that organizations that focus on the welfare of their employees, customers, vendors and communities, as well as their shareholders, outperform those who focus exclusively on financial return.
Strategies and goals focus on driving revenue and acquiring customers as quickly as possible.
FORBES: Why Building a Company To Flip Is Recipe For Failure
Do a good job as well as you can and focus on delighting your customers always.
Even in conventional bean-counting terms, radical management turns out to be two- to four-times more productive than traditional management with its focus on scalable efficiency and treating customers and employees as things to be manipulated.
Our vision demonstrates a clear focus on what business customers are looking for, such as intuitive interfaces across a wide range of devices.
An aborted plan by management to spin off its DVD-rentals-by-post business in order to focus on online streaming also backfired, as many customers balked at the resulting need for them to create two separate accounts.
Companies that focus on marketing and signing up customers have emerged in recent years as the solar market grows and matures.
FORBES: Startup Kiwi Uses Social Media To Sell Solar To Homeowners
We can immediately deliver value to stockholders, while we continue the execution of our long-term strategy and focus on delivering best-in-class solutions to our customers as a private enterprise.
FORBES: Dell's LBO: Internal Talking Points Disclosed In SEC Filing
As to not overwhelm their customers, Sevenly chooses just one cause per week to focus on.
FORBES: How Sevenly CEO Dale Partridge Is Changing The World $7 At A Time
The firm says it will continue to acquire luxury brands such as Kate Spade, which it bought last December, to focus on customers who find private-label brands unappealing.
Sure, other companies had given away product before to win customers, but the convention was to cast as wide a net as possible rather than to focus on the frequency of exposure to the product.
FORBES: How Food Companies Carry Out Sensory Consumer Research On Kids And Babies
Their shops must focus on those things, such as expensive clothes and gadgets, that customers will want to try before they buy, and for which they will pay extra, such as advice from competent sales assistants.
The company can easily focus on selling work.com to all its existing customers and also sells it as a standalone tool available to any small company or workgroup.
Delighting customers is what big companies lose sight of when they focus on making money for shareholders and hierarchical bureaucracy sets in as they grow.
FORBES: What Google Needs Now: A Tight Focus on Client Delight
And third, we should focus on spending our time and money right now on learning as much as we can about our customers and building a sustainable business model, rather than spend time building custom technology solutions.
FORBES: As a Startup Social Enterprise, When is the Right Time to Invest in Technology?
应用推荐