Customer-service representatives at Bell Mobility, the wireless unit of Bell Canada, can make instant offers based on a customer's calling patterns, his age and the way similar customers have reacted to such offers.

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But if the firm is still imprisoned in the assumptions of shareholder capitalism, then the sales unit focused on noble customer purpose will be operating like an oasis in an unfriendly desert.

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" SAP (nyse: SAP - news - people ) acknowledged that some inappropriate downloads of fixes and support documents occurred at TomorrowNow, " SAP said in a press release of its Texas-based unit, which focuses on customer support and is authorized to download certain materials from Oracle's (nasdaq: ORCL - news - people ) Web site.

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Viacom 's (nyse: VIAb - news - people ) Infinity unit is the next-biggest customer, accounting for 10% of revenue.

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The project accelerated late last year after Gordon Shank, then president of Levi's Americas unit and now Levi's chief marketing officer, visited a customer-service center and heard the frustration firsthand.

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An advice and response unit is being set up in Northampton's central Market Square where Anglian Water experts and customer service staff will be available to answer any concerns of residents, she said.

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His unit will now work across Standard Life's retail, corporate, wealth and direct-to-customer division.

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The company created a business unit called Nike Digital Sport that, by linking all its digital efforts together, would create a singular customer experience that reflects, and even shapes, rapidly-evolving consumer preferences.

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