Another trick: Set up a customer-advisory panel.

FORBES: Small Biz Bum Alert

Today, cable systems have to provide costly set-top boxes equipped with high-capacity hard drives to every new customer that signs up for DVR service.

FORBES: Magazine Article

Many direct-to-customer stores that Cingular opened a few years ago to compete with Verizon were set up close to RadioShack outlets.

FORBES: Magazine Article