Vanguard as a company realizes that when it comes to customer service there is no standard problem.

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The online shoe and clothing retailer, Zappos, has set a new standard of customer service.

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Zappos.com is consistently rated as one of the best places to work in the country and has built a reputation as the gold standard in customer service.

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Americans of a certain age might recall a time when airlines were the gold standard of customer service, when champagne flowed freely and every passenger received a hot meal.

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It is standard industry practice for customer service issues to be fully addressed during corporate transitions because keeping current owners happy is the easiest way to ensure future purchases.

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