Customer satisfaction surveys will provide user opinions, but not as clear a sense of the broader public.

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He sent me copies of customer satisfaction surveys that rank the courses highly.

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WomenCertified this month identified a list of dealerships that performed well with female respondents on customer satisfaction surveys, including the all-important measure whether they would recommend the dealership to others.

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After I posted about Pinterest yesterday and how that tool is enabling new levels of customer understanding, I had a conversation with Erik Koto, CEO of QuestionPro, which offers an online survey tool that is used for customer satisfaction surveys.

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Circles, a concierge service, gives employees prizes, including time off, for getting high scores on customer-satisfaction surveys.

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Chrysler has since spent hundreds of millions of dollars on customer-satisfaction surveys and campaigns, including repeated mailings to address persistent complaints, even ones that aren't considered safety issues or defects.

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In surveys of customer satisfaction, "EMC has the highest ratings we've ever seen--in any customer survey, for any company, ever, " says Carl Howe, a researcher at Forrester Research.

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In fact, surveys consistently register 90% customer satisfaction ratings.

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