Dell says TechConnect has a "99% customer satisfaction" level.

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Our goal is to embody the warmth of traditional hospitality Hawaii is known for in our service, as these kinds of interactions form the basis of our service and have everything to do with our high level of customer satisfaction.

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"Due to the rapid growth of tourists from China, we needed to ensure the high level of customer satisfaction and have a strategy, " says Izabela Hamilton, a spokesperson at the Burj Al Arab Hotel, which employs 200 butlers -- none of them British.

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One way to measure the relative level of customer dis-satisfaction is to compare the rate at which the two firms freeze accounts.

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