Example: Amazon publishes customer reviews as well as those by staffers and outside reviewers.
Do customer reviews peppered with grammar mistakes and typos hurt your brand and dampen sales?
FORBES: Zapos, Zappoz, or Zappos: Why Typos Are Good For Your Brand
Check out the KontrolFreek website to see their other models and read customer reviews.
They subject products to intense scrutiny and research, deftly scouring customer reviews and ratings.
Amazon encourages customer reviews, and they allow readers to vote on whether or not reviews are helpful.
Because tampering with customer reviews erodes the authenticity of reviews and ultimately destroys customer trust in your brand.
FORBES: Zapos, Zappoz, or Zappos: Why Typos Are Good For Your Brand
The other centered on fake customer reviews posted in the iTunes store by employees of a video game company.
FORBES: FTC Official: "Hard to Measure" Impact of Blogger Guidelines
If you bank with them, all of their product pages have customer reviews.
FORBES: In The Era Of Transparency, Trust Is The Key To Success
Consumer Web sites such as fatwallet.com and epinions.com allow you to read customer reviews and post your own assessments.
Messaging meant to shape customer opinion never makes it past the customer reviews, recommendations, blog posts, price comparisons, mobile apps, etc.
The argument in favor of Amazon being disrupted is, roughly, that the foundation Amazon is built on, customer reviews, is now too shaky.
FORBES: Disrupting Amazon. But Isn't Amazon Already Ahead Of The Game?
Precisely because they do not trust sellers or advertising much, they devour online customer reviews of the sort made popular by eBay and Amazon.
And in so doing, uTest discovered that customers want a score and an understanding of how customer reviews explain how well or poorly the app is doing.
Android's recent announcement that it will let developers respond to customer reviews on Google Play is "a phenomenal idea, " said Mr. Goldstein, who says his app has several million monthly active users split roughly evenly between Android and Apple devices.
For example, FTC lawyers have asked several Web companies about Google's practice of including customer reviews from websites such as Yelp and TripAdvisor on Google's own "Places" service, which has millions of pages for individual local businesses, these people said.
Sites like Amazon were on the forefront of social shopping by encouraging customer reviews, offering purchase suggestions based on what people who viewed the same item went on to purchase, and continuing to mine your purchases and browsing history to make additional suggestions.
FORBES: In Defense Of Social Shopping: Driving Sales And Loyalty
The 35-year-old chief executive spoke to The Wall Street Journal on how Yelp expects to increase revenue, while helping businesses turn bad reviews into better customer service.
WSJ: How I Built It: Search for Doctor Leads to Creation of Yelp
SMBs that have invested little or nothing in their reverse logistics networks are likely to find themselves on the receiving end of a torrent of negative reviews, lower customer satisfaction, and a significant decrease in return customers.
FORBES: FedExVoice: What Every Business Can Do To Keep Up With The E-Commerce Boom
The rise of social media has made it much easier for people to tap into peer reviews of products, brands and customer experiences.
FORBES: Preparing For A World Where Customers Learn To Say No
If their research is successful, it may well be implemented in large sites such as Amazon or other customer review driven sites to improve regulation of reviews and get the spam out.
The wealth of online reviews has reignited the idea that the customer's feedback is not only important, but critical to success.
Google reviews, Yelp, YouTube and Facebook are examples of where the customer does the talking.
But the world has changed, starting with customer expectations (particularly low in Clearwire's case, to read most reviews).
In my experience, the app works pretty well for the customer, although the cabbies I've spoken to, have given it mixed reviews.
In November 2001 Roberts had recommended printing toll-free customer hotline numbers on soda cups and sending mystery shoppers to restaurants to conduct anonymous reviews of service using a hard-number scoring system.
Advocacy, referrals, positive endorsements, reviews, loyalty, these are the metrics that can be directly linked to social customer service among many other tangible outcomes, including return on investment (ROI).
FORBES: Review: Brian Solis's '[What's The Future] Of Business'
应用推荐