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Optimizing the peak-end rule is about capturing the moments of customer experience that demonstrate how your purchase pathway rates from poor to great because there is no in-between.
FORBES: I Experience, Therefore I Shop
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The winners will be the ones providing compelling, relevant offers, those that analyze and integrate data to create a completely unique customer experience based on location, past purchase history and behavior analytics.
FORBES: Black Friday? Yes, Virginia. There Is An App for That.
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For the buyer, the customer lifetime experience is more important than the point of purchase.
FORBES: Influencing Your Buyer
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"We realized we had a premium customer sitting in economy class who would appreciate and purchase an on board culinary experience, " notes Russ Brown, U.S. Airways' director of product planning and development.
CNN: Economy class goes gourmet
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The experience a Buyer wants as a customer is often more important in the purchase decision than the actual product they are buying.
FORBES: Tipping Business (and the Economy) in the Right Direction
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Serve simplifies the online checkout experience by authenticating a mobile number, then allowing a customer to make a purchase on-screen.
ENGADGET: Verizon Wireless to tie American Express' Serve into mobile numbers, keep your credit card holstered