We have taken great pains to make sure that customer privacy is protected.
The short story: in the name of customer privacy the EU is insisting upon opt outs from cookies on websites.
So companies stumble into such questions as data protection and customer privacy.
Citibank declined to comment on Mr. Greenfield's situation, citing customer-privacy rules.
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Microsoft clearly sees customer concerns about privacy in the digital age as a business opportunity: Give consumers something they say they want in the form of greater sense of protection as they navigate the online world.
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As companies track and monitor more of our online behaviors and buying preferences to provide personalized, targeted offers, they are beginning to walk a fine line between observations that give value to the customer and invading privacy rights.
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But other companies have been pressured by privacy groups over the way they store customer data.
Have a slip of paper or pop-up window that details your privacy policy: Promise uncategorically to share customer information with no one outside your company.
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And as Facebook users are painfully discovering, many of those ways involve uses of customer information that some customers experience as an intrusion upon their privacy.
Other examples: 65% of marketers said they would distribute a customer's cellphone number, while only 47% of privacy execs said their companies allowed the data to be shared.
By contrast, 75% of privacy officers believe that their companies limit the sharing of customer data.
RFID-based customer-loyalty card, Metro abandoned the scheme under pressure from privacy-rights groups.
The FTC has ruled previously that applying a material change in a privacy policy to information collected under a prior policy, without customer consent, constitutes an unfair or deceptive trade practice in violation of the FTC Act.
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Other tea party groups have condemned the adoption of "smart" utility meters which transmit information about customer usage due to concerns that they would intrude on customers' privacy, or have broadly backed less reliance on foreign energy.
Facebook, however, takes the view that the information customers necessarily divulge in the course of using Facebook becomes Facebook's property to use as Facebook sees fit -- unless of course the customer affirmatively opts out by ticking the correct boxes in Facebook's notoriously confusing and repeatedly changing privacy settings.
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