"You have to make up for it with increased customer preference, " said Delta's Mr. Cox.
Auto makers in India have been increasing their production of diesel vehicles because of the change in customer preference.
Corporate culture as a tool to build customer preference for your products?
This price difference has helped shift customer preference to diesel-run vehicles.
At first glance, the big box seems to be holding its own, having climbed in customer preference share over the past few years, as Home Depot has remained relatively stagnant.
"The continued shift in the customer' preference to shop online is undeniable, " Farah said.
Depending on the customer's preference, pets can be posed with a skyward gaze, an extended paw or with eyes closed, seemingly asleep.
"We are focused on matching our customer's preference, " he said.
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An invaluable benefit of undertaking something like the Big Venture Play is that it would drive tremendous learning around a whole range of issues, including technology, regulatory issues, customer behavior and preference, business models and venture partnerships.
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Rapiscan Systems, which makes the backscatter X-ray scanner, installs one of a series of "privacy algorithms" that can dial up or down the images' resolution. (Of course, the fuzzier the result the harder it is to spot a weapon.) Similarly, millimeter scanner-maker L-3 can blur faces, chests and groins, depending on the customer's preference.
More and more, consumers are conveying their preference for fewer choices and simpler customer experiences.
Banks are also on board with Nebula, as their deluge of customer data can be harnessed to tailor services by individual preference.
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Methodologies to sense movement in consumer preference allow the marketer to refine the value proposition offering and approach to the customer.
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