Travel sites will be different a year from now, furnished with more communities, better and more integrated customer service and more personalization, among other features.

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Social computing, enterprise mobility and personalization will provide customer insights from a multitude of touch points.

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Collectively, the changes that define personalization will transform the largely anonymous customer experience that defines travel today, making it more consistent and more personalized.

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Linking shared data at the customer-level is critical for effective targeting and personalization of marketing efforts.

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In future updates to delta.com, customers will see additional service improvements which will include more robust customer alerts, improvements to flight search results, enhanced information displays and greater personalization based on their past travel behavior.

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