Accordingly, we believe the company will see a continuation of a gradual decline in its customer perception and market share position.

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This also impacts results, and customer perception of your brand.

FORBES: The Dangerous Seduction of the Lifetime Value (LTV) Formula

In the early 1990s they had devised a way for businesses and other organizations to measure nonfinancial performance--customer perception, for example, or a company's ability to foster knowledge within its work force--and measure talent it wanted to keep or promote.

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But customer perception is everything.

NPR: Auto Watchers Underwhelmed by U.S. Designs

Indeed, the company has found that since introducing the NPS in November as customer satisfaction with its sales associates, service and price perception has improved.

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The very first moment that you have contact with an investor, or a customer has contact with your team, an impression and a perception is created.

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Put another way: data breaches have a serious impact on customer loyalty and can directly lead to a decline in your brand perception.

FORBES: Insider Attacks Are Impacting Your Bottom Line

In the current era of marketing, customer communication via the lightning speed of social media can change the perception of a company in an instant.

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