British Gas said that the cheapest tariff was not necessarily the best option for every customer, such as those who would like to have paper bills and advice over the phone.

BBC: Cheapest gas and electricity deals 'ignored'

One option beyond audits and customer flagging is to monitor traffic on the site for spikes.

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But these plans can be costly and probably aren't your best option since the typical customer rarely overdrafts intentionally, says Susan Weinstock, director of Pew Charitable Trusts' Safe Checking in the Electronic Age Project.

WSJ: Say No to Overdraft Pitches

The option is then open to the customer (as it is in Europe) to contribute a little extra for a job well done, or a little less (as it is not in Europe) for a job poorly done.

ECONOMIST: Mexican stand-off

Think again: the electric automaker just announced that it won't be sending its 40 kWh battery pack option into production, citing a lack of customer demand.

ENGADGET

There will always be businesses that think it may be easier to blame the messenger rather than respond directly to customer criticism, but this case reinforces our belief that the better option is constructive dialogue between consumers and businesses.

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Solomon wrote for DC Velocity that businesses will often automatically select the fastest shipping option (for example, delivery the next morning) in order to provide great customer service.

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