McCollough walks away after spearheading a drive to move or refurbish a block of Circuit City stores, an effort designed to close a quality gap a with Best Buy franchise seen as having better locations, brighter and less cluttered stores, and top-of-the-line service led by its famed Geek Squad customer support operation.

FORBES: Magazine Article

While he is coy about many of the offerings that will be included in the service, Mr. Kotick said Call of Duty Elite, and the customer-service operation that will be needed to support it, wouldn't be possible if the service was free.

WSJ: 'Call of Duty' Targets a Monthly Fee