For restaurants they offer analytics, customer contact, menu, and social media tools.

FORBES: Cold Start Problem: Forkly's Plan For Success in Dish & Restaurant Recommendation Space

The successful ones have a customer-friendly menu, skills to produce their menu in a restaurant setting as well as the personality and connections to bring in customers, Mr. Cameron says.

WSJ: This Week, It's Italian, Next Week, Californian

It surveyed 17 airlines for various kinds of tarmac delays, their menu and contracts of carriage and customer service commitments and issued grades for these separate factors and an overall grade.

CNN: Delta one of top airlines to get an 'F' in report

While old London coffee houses are generally credited as the birthplaces (a customer left a gratuity over and above the menu price "To Insure Promptness"), tipping has morphed into a mostly American custom.

FORBES: What Tipping Tells About Your Mate

The customer survey led to the "reinvention of our core menu, " he said.

WSJ: Wendy's Set to Unseat Burger King as No. 2 Chain

A. Assuming the customer has an Orange Wap phone, they can access any of the 14 games simply by using the menu system on the telephone.

BBC: Playing games with Wap