If for any reason he cannot locate the customer after reasonable and documented efforts as agreed to in writing with FINRA staff, Prim shall forward any undistributed restitution and interest to the appropriate escheat, unclaimed property, or abandoned property fund for the state in which the customer is last known to have resided.

FORBES: After Borrowing From Customer, Stockbroker Ordered To Pay Restitution

Broad sources of demographic information, such as your local chamber of commerce, the U.S. Census Bureau, and the SBA, provide valuable information to business owners and should be explored thoroughly particularly as you consider where to locate your business (if you will have a customer-facing physical location).

FORBES: Step 3 for a Successful Startup: The Importance of Market Research